How to form a Pricing Team Some questions I regularly get asked by senior executives are, "Where should a pricing team sit?, How big should my pricing team be?, What skillsets are needed on a pricing team?, Etc.". With
Tools to Calculate Perceived Value The only way to truly know the perceived value of your products is to ask your customers. However, I'm going to talk about a couple of tools in particular that help a lot
Charging CPM vs CPC To start with, let's clearly define what I mean by CPM and CPC. These are both usage based pricing models, as opposed to subscription. This means the more you deliver on the pricing
Impact of Pricing on Brand In every country, there are companies that are known for being a place to get a deal. And these places almost always contain numerous sales and prices that end in .99 (or .95
Perceived Value Drivers One of the key points about perceived value is that it is unique to each of us. Someone might value a product feature highly, while another person wouldn't care if it wasn't part
Strategies to Bundle Products "Would you like fries and a drink with that?"Our society is fairly dominated by bundles now. Why? Because they work! Bundling products allows you to extract more revenue out of your customers.
Rule of 100 ("£ off" vs "% off") Ever wonder why when you see price tags of items on sale, sometimes it is represented as a monetary amount and other times as a %? Some of this is just preference of the
Steps to price a New Product Deciding how to monetize a product and then attaching a price to it can be quite challenging. This is particularly true if you don't have the inputs that you need to do this
Value Based Pricing What is Value Based Pricing? If you are reading this, there is probably a good chance you have heard of the term “Value Based Pricing”. You might have also heard that this is considered best practice in the majority of pricing scenarios. Hopefully this post will give you a good overview of what Value Based Pricing (VBP) is...
